Wednesday, December 16, 2009

Designer Tata Nano From Dilip Chhabria

The world's cheapest car is all set to have a revamped look. Designers of world class repute have taken keen interest in the car and the Tata Nano will get a facelift from the combined efforts of Dilip Chhabria and Maruti Suzuki India chief, Jagdish Khattar.

Designer Tata Nano by Dilip ChhabriaDilip Chhabria, the promoter of Dilip Chhabria design said "We have retained the original look but have made it more stylish. One can spend a premium of Rs 80,000 to get the new look." He added "We plan to sell at least a couple of hundred, designer Nanos."

Dilip Chhabria's DC Design and Jagdish Khattar's Carnation Auto entered into a partnership in September this year, to provide car customization kits at 11 carnation outlets across India. Carnation is into selling used cars and multi brand accessories in addition to offering services.

Talking about the revamped car, Dilip Chhabria said "We call it Hot Nano." He added "we will finalize a brand name for the redesigned vehicle. We have a wait list as a lot of people want their Nanos redesigned," said Chhabria, refusing to divulge more details about the design changes. When asked about any changes in the interiors he said "We have not planned many changes in the interiors."

The ace designer is looking at scaling up operations. He said "Hence, the tie-up with Carnation Auto". He has designed over 2,000 cars, including Limousines and sports cars in the past 16 years. His clientele include Amitabh Bachchan, Shah Rukh Khan, Sanjay Dutt, Geet Sethi among others.

Designer Tata Nano by Dilip ChhabriaDilip Chhabria is contemplating a foray into healthcare sector by designing ambulances. Talking about his plans he said "Around 100 ambulances would be designed, to enhance comfort levels of patients. Apollo group has already shown interest in buying a few".

Although his company designs 60-80 cars in a year, Dilip Chhabria is scaling up the number to about 200-300, in the wake of increasing demand for customized cars as lifestyle products.

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